Hasbro asking Facebook to remove Scrabulous app
http://news.softogether.com/content/10/1/Hasbro-asking-Facebook-to-remove-Scrabulous-app/Page1.html
Paul Never
By Paul Never
Published on 01/17/2008
The creators of Scrabble crosswords game have asked Facebook social network administrators to remove its Web application Scrabulous, an online unauthorized adaptation of one of its most popular products.
As the name suggests, Scrabulous is an online version of Scrabble that has become one of the most popular Facebook apps - even founder Mark Zuckerberg’s recently admitted in a 60 Minutes interview that he enjoys playing the game with his grandparents.
The creators of Scrabble crosswords game have asked Facebook social network administrators to remove its Web application Scrabulous, an online unauthorized adaptation of one of its most popular products.
As the name suggests, Scrabulous is an online version of Scrabble that has become one of the most popular Facebook apps - even founder Mark Zuckerberg’s recently admitted in a 60 Minutes interview that he enjoys playing the game with his grandparents.
The owner of Scrabble around the world is Mattel, but Hasbro is responsible for addressing Facebook the request to remove the game, which owns the rights in the USA and Canada.
Adapting online board game is very popular among Internet users "Mattel values its intellectual property and actively protect their brands," says the company in a statement. The truth is that the adaptation of the game is one of the most popular applications for Facebook.
As reported by Hitwise analysis company, the online app Scrabulous receives visits twice that of Scrabble when Internet users look for the official name of the game in a search engine.
Only 11% of Internet users are entering the British Scrabble word in a search engine. The popularity of the online version of Scrabble is therefore enormous. According to its website more than half a million people are habitual users.
As the table below illustrates, four of the top search terms sending traffic to Scrabulous.com contain the word “scrabble”, with 53% of searches for “online scrabble” going to Scrabulous.
Scrabulous is not just a Facebook application, but can also be played via the company’s website. Interest has continued to grow, with visits to the website increasing 11-fold over the last year. Almost 40% of visitors to the website are over 55, with a skew towards women players.
More information on this topic here:
Hitwise Intelligence - Robin Goad - UK: Scrabulous, Facebook and Scrabble
Hasbro asking Facebook to remove Scrabulous app
Hasbro asking Facebook to remove Scrabulous app
- Mattel requires the American social safety net to prevent use of their game among Internet users.
- The conflict concerns Scrabuluous, an application that users can add to their Facebook profile.
- The online game is as popular as the original table game and has an average of half a million active users.
The creators of Scrabble crosswords game have asked Facebook social network administrators to remove its Web application Scrabulous, an online unauthorized adaptation of one of its most popular products. As the name suggests, Scrabulous is an online version of Scrabble that has become one of the most popular Facebook apps - even founder Mark Zuckerberg’s recently admitted in a 60 Minutes interview that he enjoys playing the game with his grandparents.
Hasbro asking Facebook to remove Scrabulous app
Forbidden to play Scrabble?
- Mattel requires the American social safety net to prevent use of their game among Internet users.
- The conflict concerns Scrabuluous, an application that users can add to their Facebook profile.
- The online game is as popular as the original table game and has an average of half a million active users.
The creators of Scrabble crosswords game have asked Facebook social network administrators to remove its Web application Scrabulous, an online unauthorized adaptation of one of its most popular products.
As the name suggests, Scrabulous is an online version of Scrabble that has become one of the most popular Facebook apps - even founder Mark Zuckerberg’s recently admitted in a 60 Minutes interview that he enjoys playing the game with his grandparents.
The owner of Scrabble around the world is Mattel, but Hasbro is responsible for addressing Facebook the request to remove the game, which owns the rights in the USA and Canada.
Adapting online board game is very popular among Internet users "Mattel values its intellectual property and actively protect their brands," says the company in a statement. The truth is that the adaptation of the game is one of the most popular applications for Facebook.
As reported by Hitwise analysis company, the online app Scrabulous receives visits twice that of Scrabble when Internet users look for the official name of the game in a search engine.
Only 11% of Internet users are entering the British Scrabble word in a search engine. The popularity of the online version of Scrabble is therefore enormous. According to its website more than half a million people are habitual users.
As the table below illustrates, four of the top search terms sending traffic to Scrabulous.com contain the word “scrabble”, with 53% of searches for “online scrabble” going to Scrabulous.
Scrabulous is not just a Facebook application, but can also be played via the company’s website. Interest has continued to grow, with visits to the website increasing 11-fold over the last year. Almost 40% of visitors to the website are over 55, with a skew towards women players.
More information on this topic here:
Hitwise Intelligence - Robin Goad - UK: Scrabulous, Facebook and Scrabble
Hasbro asking Facebook to remove Scrabulous app